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Likewise if sales are not coming in at the level that you had expected, it may be that research into teacher attitudes towards the product or service can be helpful – especially if this can reveal what teachers are looking for in a particular product area.
We can undertake this research for you all as part of the contract.
One of the key issues that we can investigate is that of why a teacher should buy a product from you rather than anyone else.
This can be a hard question to answer – but it does need answering to get the best response from a mailing.
This does not mean one mentions the competition in a promotional piece, but rather one structures one’s writing to emphasise the differences between oneself and the competition.
Normally, generalisations such as claiming that one shows attention to detail, that one has high quality products, or that the company is good to deal with, don’t work, simply because everyone else claims that.
It may be hard to see what one can say about one’s own company in order to emphasise the positive differences – but that is something that the Velocity programme can give you.
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